Created in Design Studio II, this music box set is made in the memory of Patsy Cline, showcasing her brand, life, and musical experience. As an added challenge, I was tasked with capturing her essence without using any images of the famous singer. Instead, I focused on creating thoughtful packaging and included elements that would enhance the experience of listening to Patsy Cline's classics. All of the music and packaging have notes from Patsy, taken from her many powerful quotes, about her thoughts and memories surrounding her songs and albums. The packaging design also showcases Cline’s brand through her favorite colors, red and white, with accents of green, along with displaying her vintage fashion sense and iconic outfits.
Moreover, since her career was driven by her talent and ambition, these elements are reflected in the packaging as well. Her talent was branded by her name, and so in this set, her name has substantial typographic hierarchy and adds a great amount of perceived value. Also, her drive and strength as an empowered woman is also seen in the stance she takes on the vinyl covers, and her notes written throughout. This is an area that the target audience, millennials, can so deeply relate to and is a incredible opportunity for them to experience the life and music of an empowered woman who lived in a time when women were not encouraged to have ambitions like Patsy’s. In the end, this box set shows Patsy Cline in her element: a strong, bright woman with goals and a passion for singing her heart out!
In Design Studio II, I was tasked with rebranding a local coffee or tea shop. I chose English Tealeaves, a small tea shop in Parker that boasts a selection of over 150 different teas from around the world. This shop has a unique positioning amongst its competitors because it offers the elegance of the tea experience without the stuffy atmosphere often associated with tea shops. It is quiet and serene and is becoming popular amongst the younger generations in Parker. However, their current branding is inconsistent and lacking a fresh look to establish themselves within the Denver Metro Area. Thus, through collaborating with the shop owners and managers, I created a brand refresh including various touchpoints and updated content for both print and web that center around one key message: to enjoy a true cup and tea and savor the beauty of life's little moments.
The SFG icon was created as a secondary mark for the Spitfiregirl design brand, to be used for both print and web, including as the home button of the sticky menu and mark on brand boards. The created started with a provided sketch and then I built out the mark using custom fonts and illustrations.
During the spring 2015 semester, I created a "how to" book in Design Studio I called, How to: Arrange Flowers. It is a seven step guide that includes both my own photography and written directions that detail the process of arranging flowers. The target audience was creative women in their 40s and 50s who enjoy giving luxurious, homemade gifts.
Indie Teas: Brand Book
The Indie Teas Brand Book was created in spring 2015 for Design Studio 1 at the University of Colorado Denver. It was intended to establish the brand and market the product to the company's target audience, young "hipsters."
This project was assigned in Typography 1, in the fall of 2014. The designers were tasked with creating a 8.5"x11" minimal poster that utilized letter forms to create an abstract composition. It required the use of a typographic quote that would be intregrated into the design.
Corporate Collateral, created for famous artists, was a typographic exercise created in fall 2014. The requirements were to create a business card, letterhead, and webpage for the chosen artist that reflects their artistic style.
Zombie Survival Kit
In Intro to Digital Design, the designers were tasked with creating and packaging a zombie survival kit. This specific one was designed for "gentlemen" who wished to survive the outbreak, yet still wanted to enjoy life. Included in the kit are knives, cigars, and a flask, all of which are necessities for a gentleman living in an apocalyptic world.